Public Diplomacy & Nation Branding

Service Description

About the course: In this course we will be looking into concepts of both Public Diplomacy and Nation Branding, and see how and where they overlap. Related areas such as marketing, public relations and propaganda will be covered, too. Participants will develop research questions of their own and will present examples of how nation-states actively go about branding themselves, how such countries perform public diplomacy, with what kinds of messages, what types of actions, for what target groups, and why they do this. The structure of the online course in Public Diplomacy and Nation Brand consists of a comprehensive set of online modules available to Diplomats and Trainee Diplomats. The subjects within the course will correspond directly to the pillars of Public Diplomacy and Nation Brand concept, therefore providing recipients with the most recent theoretical and practical knowledge in the area. The Online Course in Public Diplomacy and Nation Brand is an in-depth practical course that covers topics focusing on different aspects of diplomatic communications and national image perceived through the prism of diplomacy and are aimed at enhancing practitioners skills in a globalised and interdependent issues as well as to strengthen the skills relevant to operating within digital sphere. Module 1: Week 1: Public Diplomacy Foundation Module 2: Week 2: Public Diplomacy in practice : Strategy to Global full Engagement Module 3: Week 3 : Digital Public Diplomacy: The Bright Side and Dark Side Module 4: Week 4: Nation Brand: Strategy, substance, and symbolic actions